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About Liberty Bank:
History |
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A Strong Foundation
Founded in 1972, Liberty Bank has always been based on ideals of service
and integrity. With a primary focus on bringing financial services
to the traditionally under-served, Liberty quickly established itself
as a financial force in the New Orleans community. By combining a vision
of community uplift with a commitment to fundamental banking principles,
the Bank helped to grow its customer base while growing its own resources
and operations.
More than three decades later, Liberty Bank is a model
of corporate stability. Consistent growth in assets and profitability
has created a banking powerhouse with the capacity to participate
in major projects and to provide services to the largest clients. The
base is strong, making the possibilities virtually limitless.
Profits and Assets: Strength in Numbers
While Liberty has an enviable record of consistent growth, the last decade
has seen a tremendous acceleration of both profitability and asset
accumulation. Within that period, the Bank has grown from $50 million
to $340 million in total assets and has significantly increased its
profitability. In its most recent year-end report, Liberty showed single-year
profitability growth of 22%, and enjoyed a return on common equity
of more than 20% year over year for the past four years.
Liberty's
growth has been the result of acquisitions, expansion of products and
services, aggressive marketing, fruitful partnerships, strong management,
excellent staff productivity, and the trust it enjoys in the community.
It all adds up to an efficient, well-capitalized institution that is
perfectly positioned to continue fast-paced growth in both profits
and assets.
Expanding Our Reach
From its original office in a trailer on a corner lot in New Orleans, Liberty
Bank has expanded to 13 branch offices in three cities and two states,
with the majority of this growth taking place in the past decade. Liberty
established its Baton Rouge presence in 1994, opening its third branch
there in 2004. The Bank moved into Mississippi in 2003, acquiring First
American Bank in Jackson, and has since opened a second Magnolia State
branch on the Jackson State University campus.
Liberty's reach is not
limited just to banking offices. Its rapidly expanding ATM network
now features over three dozen locations. Independent loan production
offices bring mortgage and other profitable lending activity into the
Bank. And thousands of credit card holders carry the Liberty brand
literally around the world.
While Liberty's recent expansion has been
rapid, it has also been measured. Each new office, whether an acquisition
or a new branch opening, is carefully situated for maximum marketplace
impact. Each new territory, product or service is carefully researched
to make sure it fits appropriately within the bank's profile and plans.
The Power of Technology
New technologies have revolutionized banking and Liberty Bank's embrace
and application of the most powerful banking technologies are another reason
for its success. From customer services like on-line banking, check imaging,
direct deposit and automated bill paying, to merchant services that increase
business speed and opportunity, to the most advanced corporate and governmental
support applications, Liberty has harnessed the power of technology for maximum
banking versatility, convenience and productivity.
Corporate Partnerships
Helping business do business is one of Liberty Bank's top priorities.
The bank's business portfolio ranges from small business loans to combined
ventures with Fortune 500 companies. But this is just one aspect of
Liberty's multi-faceted corporate service package. Financial management
services, insurance, investments, and consulting make Liberty Bank
a valuable partner for any growth-oriented enterprise.
Government Partnerships
Public-private partnerships are increasingly being seen as a way to get more
done while enhancing business profitability. Liberty Bank has had this vision
for many years.
Currently, Liberty serves as the fiscal agent for the City
of New Orleans, substantially improving the City's cash flow and cash management
practices and increasing its interest income, while also generating significant
income for the bank. Liberty also provides expertise in areas such as
collections, financial systems and customer service, and has become a key
partner to city government.
At the federal level, Liberty Bank has worked
with many different branches of government on everything from the takeover
of failing financial institutions to initiatives such as New Market Tax Credits
Program. Liberty was one of the first banks in the nation to win the U. S.
Treasury's stewardship of a $50 million allocation of tax credits. The program
will attract investment to the economically distressed areas of New Orleans.
The Spectrum of Services
With size, strength and stability comes the ability to provide the full spectrum
of banking services. As its resources have grown, so has the number of
services Liberty offers to its customers, individual, business and institutional.
Liberty Bank provides all types of deposit accounts, from basic checking to
a variety of investment instruments. On the lending side, mortgages, commercial
loans, personal loans, and credit cards are just a few of the available options.
The list continues at length: insurance, financial management, electronic
banking, a full deck of credit, debit and stored value cards, and much
more. Any Liberty Bank representative would be delighted to provide additional
details. And every product we offer is backed by something no other financial
institution can provide: Liberty Bank customer service, where every client
is treated with the highest respect, value and attention to detail.
Empowering the Community
Liberty Bank's success over the years has elevated it to a lofty status in
the banking world – yet its roots remain deep in its community. Believing
that education is the future for our young people, Liberty sponsors the annual
Support Our Schools initiative to help schools generate additional funds for
supplies and activities, as well as the annual Liberty Track Meet that awards
scholarships to talented student-athletes. Liberty is also a strong, longtime
supporter of The College Fund, and contributes to many other worthy causes
throughout the year.
In addition to direct financial support, Liberty Bank
officers and staff members give countless hours of their time each year, providing
expertise, counseling and sometimes just a helping hand to individuals and
organizations in every community we serve.
For many years, Liberty's motto
has been "Doing Well While Doing Good." This means focusing financial
services and resources on those people and places that have traditionally
been overlooked. The result of this has been Liberty's "Outstanding" CRA
rating for ten consecutive years. Simply put, we build people's dreams while
building a stronger community and
a stronger bank.
Bank Power
In 21st century America, money is not just a purchasing mechanism, it is power,
freedom, and the key that opens the door to opportunity, both business and personal.
Over the course of three decades, Liberty Bank and Trust has built substantial
financial power for itself and its legions of customers through innovative services,
community outreach, sound banking practices, and a lot of hard work.
Today, Liberty Bank is nationally recognized for its strength, leadership and
business acumen. One of the five largest African-American-owned financial institutions,
Liberty is a corporate partner of Fortune 500 companies, and a major supplier
of financial services to government and government agencies throughout Louisiana
and Mississippi.
This page provides important information about Liberty's products and services,
as well as its institutional capabilities and history. But the only true way
to know Liberty Bank and Trust is to experience its power firsthand, to become
its newest partner on the road to success.
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